What would you do if you learned you’d just won a Nobel Prize—but your co-winner was sleeping soundly next door? In October 2020, renowned economist Robert Wilson found himself in exactly that situation. Instead of waiting until morning or letting someone else break the news, he walked over in his slippers at 2am and knocked on his friend and colleague Paul Milgrom’s door with a simple message: “Paul, it’s Bob. You’ve won the Nobel Prize.”
This heartwarming moment didn’t just make headlines—it became an instant classic among stories from the academic world.
The Sleepy Start to a Life-Changing Day
Both Robert Wilson and Paul Milgrom are professors at Stanford University and partners in groundbreaking research on auction theory. Their work has shaped everything from how governments allocate radio frequencies to how online platforms run their marketplaces.
But on that October night (or rather early morning), neither of them was expecting a call from Stockholm. In fact, when representatives from the Royal Swedish Academy of Sciences tried to reach Milgrom about his win for the 2020 Sveriges Riksbank Prize in Economic Sciences (that’s the full name for the economics Nobel), he didn’t answer.
So what did Wilson do? He slipped on some cozy footwear and set out across their quiet Palo Alto neighborhood to break history-making news himself.
Why Auction Theory Matters (and Why They Won)
Auction theory might not be dinner table conversation for most people, but it shapes far more than you’d expect. Thanks largely to work by Wilson and Milgrom:
- Governments can auction off things like wireless spectrum licenses more efficiently.
- Companies can design better marketplaces for everything from energy to online ads.
- Even charity auctions use improved bidding formats inspired by their research.
Their insights have helped ensure auctions are fairer and more profitable—for both sellers and buyers. If you’re curious about how such breakthroughs impact real-world policies and businesses, check out this explainer from Stanford News.
The Unforgettable Midnight Knock
Let’s pause for a moment—the scene itself is straight out of a movie. Picture it: A quiet residential street at 2am. One professor shuffles across his lawn in house slippers; another is fast asleep inside. Instead of an official phone call or breaking news alert, it’s a friend who delivers perhaps the best wakeup call imaginable.
This wasn’t just any academic announcement—it captured something deeply human about science and discovery: behind every award or headline is a whole network of friendships and collaboration.
An Anecdote That Became Legend
It didn’t take long for security camera footage of that knock—slippers and all—to go viral online. People everywhere connected with its authenticity. Even major outlets like The New York Times picked up the story.
For many in academia (and beyond), this moment was more than just quirky; it was proof that even giants of economics are also humble neighbors looking out for each other.
Lessons from an Unlikely Wake-Up Call
There are plenty of takeaways from this story—some about science, others about simple kindness:
- Collaboration trumps competition—even among world-class minds.
- The biggest news often comes at unexpected times (and sometimes requires slippers).
- Genuine connection makes even historic achievements feel personal.
- You don’t need grand gestures; sometimes all it takes is a neighborly knock.
Whether you’re fascinated by economic theory or just love good stories about friendship and achievement, this tale stands out as one of academia’s sweetest moments.
A Moment That Endures
Robert Wilson walking over to deliver life-changing news wasn’t just about two economists or even a single prize—it was about showing that remarkable things can happen quietly between friends long before they become headlines or viral videos.
So next time you hear about someone winning a big award or making history behind closed doors—think of Bob in his slippers at 2am.
How would you want to find out if your life had just changed forever?

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